Perfect Lies Golf

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We had a great time fitting you now what?


Once we have all your physical measurements, your height, distance from your wrist to the ground, your grip size, and most important your Full Shaft Loading profile, determined using our Dynamic Frequency Fitting System in combination with your, swing tempo, angle of attack, wrist cock and loading information, club head speed, striking angle, and your lie angle, then we can begin the selection process for the correct shaft and club head combination. Depending on your particular goals and needs as a golfer we will help you select the correct club heads using our Dynamic Frequency Fitting System that will be the most advantageous for your particular game and needs. Our unique Dynamic Frequency Fitting System allows you to try the exact head and shaft combination that best suits you, so you can get “the feel” that you want.


Using demo shafts that are precisely engineered to specific tolerances and flex ratings in our Dynamic Frequency fitting set, you can select the perfect combination of shaft, head, and swingweight that gives you the best performance and feel that works best for you. We then take all these factors and make a set of clubs to duplicate your decisions. If you cant meet with us and have an existing club that you love the way it feels we can duplicate that feeling in your new set by matching the shaft frequency of your new set to that specific shaft. Graduating the set of shafts based on that target frequency and the existing club swingweight we can scientifically create the same “feel” in your new set of clubs.


We take the full set of measurements and develop specifications unique to your clubs, eliminating the potential for having clubs that don’t work for you, we guarantee performance of our clubs. Think about the clubs you have now, are there a few clubs you have simply never been able to hit? Absolutely everyone experiences that with off the shelf clubs, why several reasons, the shaft alignment, is one of the big factors, manufacturers are seeking perfect presentation and uniformity, unfortunately the quality control in the manufacturing process doesn’t take into consideration important technical aspects like spine alignment or shaft properties. 


Basic assembly process we use


All of our clubs include basic spine alignment, a critical aspect of installing the shaft to avoid the natural deflection and twisting associated with the manufacturing process of the shaft. This also gives every shaft an equal starting point for consistency. Whether it is steel or graphite when the shaft was made it has a “spine”, just like your spine it likes to bend a certain way. We orientate the shaft to its natural position that it wants to bend giving you a more consistent shaft profile and giving you a more naturally straight trajectory. Will this cure mishits, no but it dramatically helps to reduce the tendency for mishit shots.


Graphite or Steel shafts?


How do I choose whats best for me? Steel shafts have long been the standard for Golf clubs in the 80's Graphite shafts became a viable option for shafting a club. There are many factors that need to be taken into consideration to decide whats best for you. Starting with your physical health and also considering the frequency that you play. How would that affect your decision? Graphite shafts are much more  forgiving to your body and reduce the transmitted shock and vibration associated with steel shafts, which will reduce the potential for aggrevation or injury to joints. With todays Graphite shafts you wont find the loss of feel that was associated with previous generations of graphite shafts and in some cases the latest technology of graphite shafts will actually out perform steel shafts.


Flat Line Oscillation and Frequency matching of shafts


Building on spine alignment we can take the scientific approach one step farther by performing Flat Line Oscillation to the shaft or FLO. With this process we take the spine aligned shaft and install a laser pointer on it, and by twanging the shaft we can find the exact degree that the shaft will oscililate in a flat line defining the true point where the resistance to wobble is gone from the shaft. Once we perform the FLO we can determine the exact CPM (cycles per minute) of the shaft and determine its true relative stiffness, and match the shafts within a set to be installed in your clubs.


I know your thinking that sounds expensive, look at it this way, when you buy tires for your car, if you get them balanced they don’t wear out as soon right? Also if you have them high speed balanced they don’t bump or wobble when you go fast right? So why would you want your golf clubs to have a little bump in them? That wears you out when you play, because you have slight mishits or the clubs just don’t feel as if they are in synch. Just as it is important to fine tune your car, there is no other way to fine tune your game. 


The price you pay for the fine tuning, is relative to how intent you are to master the game and eliminate as many variables for failure as you can from your clubs. Do we recommend the advanced process for every golfer of FLO and frequency matching the clubs and is it necessary? Absolutely, thats why we include frequency matching in every club we build! Flat line oscillation is also available for an additional nominal charge of $10 per shaft, if we are building a set for you we will give you a package price for the set. If you are really concerned about achieving the lowest possible score you can and if you are a truly serious golfer. Is it expensive, not really in the grand scheme of things, our fee to perform that is only $10 per club when we are building them.


If your clubs are already built then we have to start from scratch, pull the heads and see if we can  re-orientate the shafts and if the existing shafts are close enough in frequency to dial them in. That’s why we recommend KBS shafts for our clients, KBS matches the shafts weight and frequency in there manufacturing process, eliminating rogue shafts from the onset.  KBS had the player in mind and at the forefront of there engineering of each shaft design.


Loft and lie adjustment for both Irons and Putters


Every set of clubs we build is checked for the proper loft and lie of the club head, reducing the potential for manufacturing mistakes and standard deviation. We want you to have a set of clubs that the ball flight is correct, this gives you the correct “gapping” of your clubs. Clubs that aren’t correct to factory specifications, we correct for you. Should your individual needs vary from what the norm is, we can correct that. I recently fit a professional baseball player, he was a power hitter and played on two teams. Super nice gentleman, however he was 6’6” tall, he also had very short arms and shoulders as wide as a building.


His problem, the off the shelf clubs he bought at a big box store, were 3” too short and the standard lie they came with left him with back aches and the frustration of the toe of the club digging into the ground in his swing making him consistently hit the ball all over the place. The answer was re-shafting his newer clubs with appropriate length shafts and bending the lie of the club to an angle where the sole of the club was parallel to the ground when he struck the ball. Is this an extreme example, yes but it also shows how little a big box store cares about or knows about fitting a customer.


Off the shelf clubs are designed for the average person 5’8-5’10 with average body characteristics. The word average seems to come into play a lot here, how many people do you know that are average? Isnt that why they make so many sizes of pants with different lengths of inseam? Would you ever buy yourself a new suit or for the ladies an evening gown or dress and not have it tailored so the lengths were correct and it fit you perfectly? 


I wouldn't, when I buy a suit my shoulders are very wide and even the best suits, I need the collar role taken out of it, the sleeves shortened, the waist taken in, the cuffs put in the pants so they break on my shoes properly, and yes lets not forget the suspender buttons. So why would you buy a set of golf clubs, spend all that money and they are made to fit your cousin in California? Not have them fit your particular needs? Its kind of like buying a new suit in the children's department and not trying it on. 


Yearly tune ups


Club heads move too, changing the factory loft and lie, how many times have you just thrown your clubs in the trunk in a hurry? Do you have a few clubs that you just cant seem to get the distance you did out of them? We recommend checking the loft and lie of your clubs yearly, to ensure the loft and lie remain the same. Just as when we build your clubs we will give you a print out of exactly what your clubs are set to for you with the advanced building packages. Dialing in your club heads and adjusting your personal club gap is critical to a successful game. Let us help you fine tune your existing clubs or use our services to build you a new set or modify your existing to your exact needs.


Dont forget your grips they wear out over time too, traditionally can get about 40 rounds of golf out of a set of grips, or about 3 years at best to the point that they loose the texture and consistency they had new. Simple exposure to the elements especially the constant changing conditions of heat, cold and humidity in your garage break down the compounds in you grips. Tune them up by changing them regularly and being properly fit for them. Did you know that a grip that is too large can create a slice in your ball flight?Schedule a fitting now!