Our Philosophy for manufacturing clubs


For us the research and development philosophy behind both KBS and Accra shafts goes hand in hand with our approach to custom fitting golf clubs. We fit our clients by determining the golfers unique shaft loading profile and determine the specific frequency they load a shaft at then matching that profile in the fitting when we build your clubs. This approach which is far different than a fitting at a the typical big box store.


We find your exact shaft loading profile, taking into account, your angle of attack, tempo and swing speed to determine what combination of shaft kick point,  flex and club head provides you with the optimum ball flight, launch angle and spin rate. Something big box store fitter’s simply aren’t trained to understand and don’t have the time or resources to duplicate for you or fit you for.


The History of Golf Shaft Design and Development as an Industry standard


We have followed the development of KBS shafts throughout the career of Kim Braly from his work in pioneering frequency oscillation matching. Frequency matching, which was developed by Dr. Joe Braly,  Kim Braly’s father in conjunction with  Kim’s work in the 70’s.  When they were developing and researching shafts using Wilson Golfs test robot. Kim Braly and his father were pioneers in developing true standards for the golf industry. Kim Braly has been responsible for the development of almost every Golf shaft on the tour today including the Rifle Shaft and Project X shaft.


Kim Braly and his father formed Precision shafts that quickly became popular with frequency matching on the Tour. They sold FM Precision to Brunswick in 1986 the primary supplier of their frequency matched shafts. Kim and his father went to work for Brunswick and then  developed the Rifle shaft. In 1996 Brunswick sold FM Precision to a group of private investors, Kim Braly and his father went on to  develop the Project X line for them. Kim continued his research and development consistently innovating the golf industry and setting standards that help us all.


In 2006 industry giant True Temper bought the company and Kim Braly was on his own. In 2007 Kim in partnership with FST shafts formed KBS and the rest is history. Kim’s designs has come to the forefront of the golf world in 7 short years developing what is undoubtedly the finest and most complete line of precision golf shafts for the industry. Specifically designed and developed to provide a shaft design for every golfer and specifically for every golfers individual needs to give you the optimum ball flight and control for your game.


KBS rapidly became our shaft of choice combining true frequency matched shafts specifically developed for with the golfer in mind. They give the golf world and custom fitters the ability to dial in a golfers needs to give them the control you need to maximize your game. Our job is to find the exact shaft profile to give you the feel and control for your specific swing.


Through our years of following Kim Braly and his development of the frequency matching clubs to keep shafts at specific flex’s we have learned the engineering side of golf. Through the understanding and research of how a shaft loads and the specific flex characteristics of each individual shaft, we can match the proper shaft profile to each golfers individual needs.


Our philosophy of fitting methodology and why standardization of flex is critical


Gone are the days of fitting to swing speed alone, even with the assistance of launch monitors the big box stores are in the stone age in terms of fitting individuals. Launch monitors are great, but half of them aren’t accurate and isn’t it funny that the ball never plays the same off the grass and on a fairway as it does on a launch monitor?


Besides that the most of the “fitters” in a big box store don’t know what the monitor means and they miss the most important part; feedback from the customer and direction from them to determine what a good ball strike feels like, what it sounds like, and how the ball reacts in the real world. In the past 6 months we have reshafted no less than a dozen sets of brand new clubs that were “custom fit” for them at a big box store, and the customer could not play there new clubs!


Back to shaft flex consistency, and manufactured clubs. Do you have any clubs in your bag that you just cant hit and a few clubs that always feel great or a real go to club, you know you can hit it consistently every time and it just feels great? Would you like to know why? All OEM’s build the clubs the same way, a giant box of shafts that are either tip cut as per the manufacturers directions: Example-for a 3 iron no tip cut from raw shaft, 4 iron ½” tip cut, 5 iron 1” tip cut etc. all installed label's up, cut to specific length per iron.


Here’s why that doesn’t work, we took a brand new case of Regular flex steel shafts from a major manufacturer, not one of their Commercial shafts at $3 a piece, these were $15 our cost shafts. We spine aligned every shaft to keep them equal and have a base line of consistency then we ran each one through the frequency oscillation analyzer no tip cut with a 255 gram weight and marked to a standard 3 iron length. Testing 30 shafts at random we came up with 17 CPM difference in flex stiffness, this is equal to almost 2 full flexs using the FM Precision/Project X scale which has become an industry standard.


The FM Precision or Project X scale basicly lists a regular as a 5.0, a senior flex at 4.0, a stiff flex at 6.0 etc, etc,. One flex is equal to 10 CPM (Cycles per minute, or the rate at which the shaft oscillates past a fixed point ), these 30 shafts oscillated between a 4.4 (firm senior flex) to a 7.1 (slightly firm extra stiff)  they were rated from the factory as a regular flex, these are the same shafts an OEM would use and purchased in the same method, so they don’t get better shafts because they buy more than we do. 


Now lets build a set of golf clubs to prove why you cant hit all the clubs in that set you bought! Lets say they started building some clubs, and we go to build the 3 iron reach in the box of 100 and grab the shaft that oscillated at a frequency of 4.4, then for the 4 iron we grabbed the shaft that oscillated at a 7.1, and the 5 iron we grab the shaft that oscillated at 5.0 (a true regular flex). Hurray I got my new clubs, lets try them: Wow I hit the new 5 iron great! I hit the 3 iron ok but it either goes right to left or left to right I tried adjusting my swing but I just cant get the distance I should be getting from a 3 Iron it plays closer to the disatance of my 5 and the 4 iron, forget about it, I cant hit it at all I just don’t get it the ball flight is low and feels like IM hitting a rock when I hit that club.


Do you have any clubs in your bag that reminds you of? That’s what happens, all because the consistency of most golf shafts are manufactured within a tolerance, ask yourself a tolerance of what? If you don’t believe it watch for my videos on you tube I explain it all there and you can watch the results of the frequency analyzer. So now you can understand how OEM sets of golf clubs are made and why you always have that one club that fels great and a few that just aren’t consistant.


How we help you to choose the perfect components for your game when we fit you and why we only build clubs using a custom frequency matched approach









Heres why our clubs are different: After we take the time to determine your specific flex and I don’t mean 5. Or 6.0, I mean specific 5.7 or 6.4, or whatever it may be. As we said our fitting sets are set up in 3 CPM increments in each type of shaft, and we stagger the starting points of shafts that react similarly. This way if you try one shaft and it feels a little too firm or you don’t get that buttery feeling at the point of the ball release, we try the next shaft down 3 CPM’s in the same shaft type, with the same fitting head as on the first shaft, if that feels like it may be just a hair soft. We get out a similar shaft that is the frequency(CPM) of the one in between the two, this way you have a benchmark and you can determine yourself what works best for you, at least if you try the one in the middle and it still doesn’t feel soft enough, chances are the second one will work best for you.


How do we choose heads for you to try to get the right combination of forgiveness, or do you need a muscle back or a cavity back blade, we not only have you fill out an extensive 7 page survey about your physical condition, goals for your game, type of player, abilities and too many items to list here but we want to dial in your specific needs. We then choose from our collection of fitting heads including 9 manufacturers of irons to choose from and varied skill levels. We only carry quality heads that we have all played, test drove , and approved as a quality head with absolutely redeaming qualities for the game of golf. We then choose heads that we would recommend for your game and help you try each one individually working along with all the varied shafts we have.


This way when we are done, you most likely have hit 5 or 6 different manufacturers heads in several different targeted game type (meaning: you might try a game improvement iron that is good for a 10-20 handicapper that is learning shot shaping and a game improvement iron that is for a 15-30 handicapper and a head developed for a  20 to 40 handicapper and most likely several in each range) What we do is work with you with all the varied head and shaft combinations and from helping you to understand what the feel is that you like by discussing your individual reactions to each combination and then working with you until you hit that one shaft and that one head that you say that’s it. Obviously we steer you in the right direction but ultimately its your decision.


We then build your new set from the exact club you hit. We remove the grip and run the fitting club through our frequency oscillation machine to determine the specific frequency that fits your specific swing and shaft loading profile that best suits your game. Whats a shaft loading profile you ask? Shaft loading profile is the specific way that shaft reacts under the force of the load with which you strike the ball. We determine which type of shaft produces the best ball flight for you in combination with the correct head type for you, giving you the advantage of controlling your game.


Once we determine that exact frequency we can begin building the clubs to the slope profile of that frequency and thus we give you the consistency of having each club built to the same shaft flex profile so theoretically all your clubs will feel the same when striking the ball. No more guess work, no more adjustments, no more inconsistency in the feel of the club! Does that mean that you can hit that 3 iron now? Maybe its still a tough club for most golfers to master but at least we are giving you a consistant platform to start from.


Now heres where we really get into it, we take every shaft, we spine align them ( Flat line oscillation is available at an extra charge and we highly recommend it for graphite shafts) to have all shafts react equally at a point where the shaft wants to naturally bend, just like your spine, if the spine is off it throws off the natural flex and affects the reaction of the club head to maintaining a squared approach. After we spine align them we get the frequency of each shaft at a standard length for a club ( dependant upon if they are irons, woods or drivers we pick a length that best fits the club we are building) we then take the frequency of each shaft and sort them in ascending order and build the clubs to the specifications of the fitting club, matching the slope of the frequency to the length of the club.


Last but not least is the dry assembly, each club and shaft is then preassembled as if it were going to be put together, we then run it through the frequency analyzer and determine its final frequency. We plug in the frequency and the length of the club into our program and see if it fits in the slope of that flex, if it doesn’t we adjust the shaft by making subsequent cuts of the tip until we match the exact frequency the program tells us to provide to match the flex frequency slope. Simple isn’t it, not really we actually spend on average an hour per club to get the set perfect. After we get it right the first time, then we have to swing weight balance the club, heres the hard part, once we cut the shaft to the final length lets hope it doesn’t need a tip weight, because then we have a choice; Fill the tip internally or use a slide in tip weight if we need atip weight, this is where it gets complicated increasing the tip weight changes the frequency making it flex softer so usually its better to use a slide in tip weight so you can adjust the frequency by either a butt cut or another tip cut, but it’s a very fine line and here is where one mistake and we have to throw that shaft into the higher iron set or woodset and start all over again. It can get very tricky some times!


That’s our job, the relentless pursuit of perfection, building clubs for you. Heres an example of how even a top manufacturers clubs and a bad fitting at a big box store can so easily affect those new beautiful clubs you bought and the ability to play them well.


Curing big box horror stories

Examples of deviation of flex standards by OEM’s



Recently one customer in particular a young 28 year old former all state wrestler, in excellent shape had been fitted at the local big box store. He explained they spent 1 ½ hours on the simulator testing various clubs, they determined he was a stiff flex and sold him a set of Callaway X-hot irons with graphite shafts. He was a very good golfer with a very even tempo a consistent angle of attack that was very consistant.


He had tremendous strength in his wrists and loaded the club aggressively and came through his swing putting not only his body well into his swing, but also incredible wrist speed. So an extra stiff shaft would be perfect for him.Unfortunately, although the Callaway shaft was rated extra stiff, he felt is was very soft and was very inconsistent with his ball striking and his shots needless to say were all over the place.


We met at a local driving range and spent about 2 hours going through our fitting set, analyzing his swing, discussing his game and goals for his game; we both felt the best performance he had and ball flight was with a KBS Tour shaft in an extra stiff flex, specifically 7.4 (Stiff plus) on the Project X  scale. We have designed our fitting sets to have each shaft in 3 CPM increments. This gives us the capability to dial in a customers swing to literally within 1 CPM of their individual flex.We also took his new Callaway X-Hot clubs, removed the grip and put it through our frequency analyzer, to our surprise the club oscillated at a frequency equivalent to a 5.2 (Regular firm), although it was rated as an extra Stiff. Again, reinforcing what we have been trying to explain that there is no standard for flex within the golf industry beyond Project X and KBS for steel shafts for the most part, and Accra and a few other manufacturers of high end shafts have accurate data listing the specific frequencies of there shafts.


Although in the past few years with KBS putting the pressure on we see it emerging more and more. So as you can see, one companies Extra stiff is another companies Regular and this is from a top manufacturer.We proceeded to reshaft his clubs, using frequency matching as we always do, and true to there name the KBS shafts arrived and when tested they were =/- 1 CPM from the factory for what we ordered. We built the set for our customer and when we met him at a driving range in New Jersey the next week, much to his surprise, he got everything and more we had discussed.He was now hitting his 6 Iron 170 plus instead of the 145-150 range before, we adjusted his gapping to the 5 Iron, the Callaway XHot head drops substantially from 5 to 4 and there is too much difference in the angles from 5 to 4 and 4 to 3 to get an accurate gap, that’s how they can claim 20 yards longer.


The 5 Iron at 22 degrees is closer to a traditional 3 Iron than a 5.  Regardless, he was ecstatic, after the disappointment of the graphite shafts that were way too soft for his use, he now got everything that Callaway promised when we got involved and gave him the 20 yards they promised him!




Our product Line up for this year


For us this was the revelation we had been searching for and we are excited to go into this season proudly presenting our new line up of shaft and head manufacturers. Our Premiere shaft lines are KBS in steel  and Accra, and UST/Mamiya Tour SPX in Graphite. Our full line up this year includes; True Temper, KBS,  Accra, UST/Mamiya, Project X, Rifle, Graffaloy,  these are the shafts we feel are the most predicatable and consistent. Just remember, here at Perfect Lies we consider KBS, Accra, & UST/Mamiya shafts as the shaft of choice for our most discerning golfers, they are the backbone of our belief in how shafts should perform.


As for heads, more exciting news as we have decided to exclusively carry Miura Golf and Tom Wishon Golf Technology  as our Premiere heads. With Miura and Tom WIshons designs we have something for everyone that is both playable and performance driven. For all levels of handicaps from game improvement heads through Tour rated CB/MB forged blades, something for all levels of handicaps.


We know this is going to be an exciting year for our growth, we look forward to servicing all your custom golf club needs and hope this has piqued your interest in our services and look forward to helping you cure the problems with your game. For more information about our services and how a scientific and engineered approach can help your golf game visit our website at www.perfectliesgolf.com or give us a call and lets discuss how we can help cure the problems with your game with a custom fitting.


For all your custom golf club needs in Rockland County, Otsego County, Bergen County, Westchester, Putnam, Dutchess and Orange County NY, Remember golf doesn’t have to be painful, there is a cure, Perfect Lies Golf  845-444-CURE

Perfect Lies Golf

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